{
  "id": 6122230,
  "title": "Regal Cinemas, IFTA, CNC Launch Pilot to Test Whether Smarter Programming Can Reverse Falling Theater Admissions",
  "url": "https://urgent.news/2026/09/07/regal-cinemas-ifta-cnc-launch-pilot-to-test-whether-smarter",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-07T09:00:00.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/film/news/regal-cinemas-ifta-cnc-pilot-reverse-falling-theater-admissions-1236853853/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Regal Cinemas and the Independent Film & Television Alliance (IFTA), together with the CNC, launched the Future of Distribution pilot on Monday at the Lumière Summit in Saint-Paul-de-Vence, France, – a new international initiative that will hand under-used cinema screens to a neutral programmer in a bid to reverse falling theater attendance. The pilot gets […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}