{
  "id": 6119787,
  "title": "61% of Firms Put Payroll Benefits Next in the Embedded Finance Queue",
  "url": "https://urgent.news/2026/09/07/61-of-firms-put-payroll-benefits-next-in-the-embedded-finance-queue",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-07T08:00:45.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/back-office/payroll/2026/61percent-firms-put-payroll-benefits-next-embedded-finance-queue/"
  },
  "original_language": "en",
  "account": "A recent PYMNTS Intelligence report reveals that 61% of companies plan to add payroll benefits as embedded finance features in the near future. Despite encountering friction in existing embedded finance tools, 93% of companies surveyed remain highly satisfied with these capabilities. Companies cite stronger customer and employee relationships (45%), improved user experience (38%), and brand differentiation (35%) as the primary reasons for adopting embedded finance, underscoring its potential for revenue generation and loyalty building. However, technical integration (40%), compliance and security (39%), and strategic alignment and ROI (38%) remain significant challenges. The survey of 515 senior leaders in the U.S. found that 69% of companies use at least one third-party provider, while 61% plan to add payroll benefits, which is a top priority for those without current offerings. Partnerships and technology customization are key considerations, with 88% of respondents prioritizing trust and alignment with business goals. Overall, the report suggests that embedded finance is evolving from a nascent technology into a mature market, with companies investing in better technology and stronger partners to enhance customer experiences and drive financial results.",
  "summary": "Embedded finance appears to have crossed a revealing threshold: Companies are treating its growing pains as reasons to improve the technology rather than abandon it. The PYMNTS Intelligence report “Embedded Finance as a Strategic Initiative” found in October that 93% of companies encounter friction with the financial tools built into their customer or employee platforms. […] The post 61% of Firms…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}