{
  "id": 6118015,
  "title": "Quick commerce reshapes online shopping this festive season",
  "url": "https://urgent.news/2026/09/07/quick-commerce-reshapes-online-shopping-this-festive-season",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-07T07:58:33.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/09/quick-commerce-reshapes-online-shopping-this-festive-season"
  },
  "original_language": "en",
  "account": "India's e-commerce and quick commerce platforms are preparing for a prosperous festive season, with analysts projecting robust value growth and varied spending habits. Consumers are showing strong interest in high-end products, while bargain hunters remain prevalent. Quick commerce, which is expanding beyond grocery items into fashion, electronics, and beauty, is expected to gain further traction during the holidays, building on previous festival shopping success. Shubham Nimkar, a research analyst at Counterpoint Research, anticipates a healthy festive season in terms of value but a more conservative approach in terms of volume. Selectivity among consumers is increasing due to higher prices, with premium electronics likely to do well, while value-conscious shoppers will remain deal-driven. Nimkar also noted that as smartphone prices rise, due to higher memory costs, consumers may time their purchases more closely around major online sales events.\n\nA recent report by research consultancy Infisum projects India's e-commerce market to nearly triple from $125 billion in 2024 to $345 billion by 2030, expanding at a compound annual rate of 18.4 percent. By the end of the decade, e-commerce is expected to make up 10-12% of India's retail spending and serve 420-440 million online shoppers. Quick commerce is moving beyond its traditional grocery focus, with brands like Zepto introducing festive-specific SKUs for various occasions and regions, including smaller festivals like Ekadashi and Teej. Consumers are becoming more comfortable using quick commerce for electronics and urgent purchases, although categories that require discovery, assortment, and price comparison will likely continue to favor traditional e-commerce. Achint Setia, CEO of Snapdeal, explained that quick commerce primarily addresses immediacy in metropolitan India, while non-metro consumers shop with intent, comparing value, and view the two formats as serving different occasions rather than directly competing. Value remains the most important consideration for the company's target customers, who look for quality at the right price, not just the cheapest option.",
  "summary": "The expansion in the range of products offered by quick commerce is expected the reshape online shopping this festive season.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}