{
  "id": 6117466,
  "title": "Seoul partners with Musinsa for customizable city-branded T-shirts",
  "url": "https://urgent.news/2026/09/07/seoul-partners-with-musinsa-for-customizable-city-branded-t-shirts",
  "topic": "world",
  "section": "World",
  "published": "2026-09-07T08:52:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/lifestyle/travel-food/20260907/seoul-partners-with-musinsa-for-customizable-city-branded-t-shirts"
  },
  "original_language": "en",
  "account": "Seoul has teamed up with Korean fashion retailer Musinsa to create a new service that allows visitors to leave the city with a high-quality, customized T-shirt as a souvenir. This partnership aims to provide a lasting and wearable memento, rather than the typical cheap screen-printed shirts that often deteriorate quickly upon arrival at the airport.\n\nOn September 8, Musinsa Standard will open a print-your-own-shirt station at its newly renovated flagship store in Myeong-dong, Seoul. For 29,900 won (approximately $22), shoppers can purchase a plain cotton crewneck and personalize it using 30 heat-transfer stamps. The available designs include the city's official slogan, \"Seoul My Soul,\" as well as graphic representations of well-known local landmarks such as the Dongdaemun Design Plaza and the Han River.\n\nAdditionally, customers can choose from graphics featuring Seoul's official mascots, the \"Soul Friends\" – a group of mythical creatures comprising a white tiger, blue dragon, red phoenix, and black tortoise. By offering these customizable shirts, the city government seeks to enhance the souvenir experience for tourists and promote a more durable keepsake compared to other city-branded items previously offered.",
  "summary": "If you have ever left a global capital with a cheap, screen-printed cotton shirt that began peeling off before you've even cleared customs, a partnership between the Seoul Metropolitan Government and a Korean fashion retailer is looking to change that by offering lasting, wearable souvenirs. On Sept. 8, Seoul is launching a print-your-own-shirt service in partnership with Musinsa Standard. The…",
  "key_points": [
    "Seoul partners with Musinsa for customizable city-branded T-shirts.",
    "September 8 opening of print-your-own-shirt station in Myeong-dong.",
    "30 heat-transfer stamps available for personalizing shirts."
  ],
  "editors_take": "Seoul's partnership with Musinsa elevates the typical tourist souvenir experience by offering a high-quality, customizable item that promotes the city and its landmarks, replacing cheap and often disposable alternatives.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Seoul partners with Musinsa for customizable city-branded T-shirts",
        "url": "https://urgent.news/2026/09/07/seoul-partners-with-musinsa-for-customizable-city-branded-t-shirts-6123090",
        "published": "2026-09-07T10:07:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}