{
  "id": 6096209,
  "title": "Toxic gets Rs 30 crore offer for OTT rights amid BO crash: ‘Yash expected Rs 200 cr’",
  "url": "https://urgent.news/2026/09/07/toxic-gets-rs-30-crore-offer-for-ott-rights-amid-bo-crash-yash",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-07T04:03:27.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/entertainment/regional/toxic-gets-rs-30-crore-offer-for-ott-rights-amid-bo-crash-yash-expected-rs-200-cr-10866425/"
  },
  "original_language": "en",
  "account": "Yash's gangster drama \"Toxic\" is nearing the end of its theatrical run, having suffered a significant failure at the box office. Despite a massive opening, the film crashed due to negative word-of-mouth. Now, the digital rights for \"Toxic\", directed by Geetu Mohandas, are reportedly facing a drastic reduction in valuation. Recent reports suggest that an OTT platform has made an offer of Rs 30 crore for the streaming rights, significantly lower than the pre-release proposal of Rs 150 crore. The team behind \"Toxic\" expected a post-theatrical OTT valuation of over Rs 200 crore, but the current offer is as low as Rs 30 crore across all languages. With the film having a massive budget of Rs 500 crore, the makers are now contemplating a different version for OTT, possibly with a new edit, in hopes of fetching a higher price. Discussions are underway to explore ways to reduce the losses, including a new cut for digital streaming.",
  "summary": null,
  "key_points": [
    "OTT platform offers Rs 30 crore for Toxic's digital rights",
    "Significant drop from expected Rs 200 crore valuation",
    "Film's massive Rs 500 crore budget prompts OTT version consideration"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}