{
  "id": 6088480,
  "title": "Festive carts to get heavier; Pixxel’s $100 million fresh fuel",
  "url": "https://urgent.news/2026/09/07/festive-carts-to-get-heavier-pixxels-100-million-fresh-fuel",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-07T02:11:15.000Z",
  "source": {
    "name": "Economic Times Tech",
    "slug": "economic-times-tech",
    "url": "https://economictimes.indiatimes.com/tech/newsletters/morning-dispatch/festive-carts-to-get-heavier-pixxels-100-million-fresh-fuel/articleshow/133859272.cms"
  },
  "original_language": "en",
  "account": "Online festive shopping is predicted to reach unprecedented heights this year, with ecommerce marketplaces and retailers poised to sell a record-breaking Rs 1.50-1.55 lakh crore worth of goods during the holiday season. This represents a substantial 25-29% increase from the previous year, when sales totaled around Rs 1.20 lakh crore. Fast-paced delivery services are set to account for 16% of festive spending, as consumers demand quicker shipping times for their purchases.",
  "summary": "Happy Monday! Online festive shopping is set to hit a new high this year. This and more in today’s ETtech Morning Dispatch.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}