{
  "id": 6086089,
  "title": "‘Many buy the story, not the company’: The trap many investors fall into",
  "url": "https://urgent.news/2026/09/07/many-buy-the-story-not-the-company-the-trap-many-investors-fall-into",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-07T02:00:00.000Z",
  "source": {
    "name": "Straits Times Business",
    "slug": "straits-times-business",
    "url": "https://www.straitstimes.com/business/many-buy-the-story-not-the-company-the-trap-many-investors-fall-into"
  },
  "original_language": "en",
  "account": "The US market has been experiencing significant growth, yet it presents various hazards for investors who are new to the scene. A significant question that arises is whether to focus on individual stocks or opt for a broader investment approach by investing in the S&P 500. Moreover, the topic of new IPOs, such as SpaceX, adds another layer of complexity to the situation. In a recent episode of the Headstart On Record Podcast, ST business correspondent Sue-Ann Tan delves into these matters, discussing the potential pitfalls and strategies for navigating the US market effectively. Her guests include Sheryl Choong, Head of Client Advisory Singapore at Endowus, and Afdhal Rahman, OCBC executive director of wealth advisory.\n\nOne of the primary questions posed during the discussion was whether it is advisable to invest solely in the S&P 500. This option is often perceived as a simple and straightforward approach to investing in the US market. However, the experts highlighted that relying solely on a broad market index may not be the best strategy for all investors, as it might not cater to individual investment goals and risk tolerance.\n\nAnother key point of discussion centered around the appropriate allocation of a portfolio to the US market. This question prompted an exploration of the optimal percentage of one's investment portfolio that should be dedicated to the US market. The panelists emphasized the importance of considering factors such as an investor's risk appetite, investment horizon, and financial objectives when determining the suitable allocation.\n\nThe conversation also touched upon the age-old debate of lump sum investing versus regular investing. Lump sum investing involves committing a significant portion of one's capital into an investment at once, while regular investing entails gradually contributing a fixed amount over time. The experts discussed the merits and drawbacks of both approaches, highlighting that the best method depends on an investor's unique circumstances, such as their financial situation, investment timeline, and emotional resilience.\n\nIn conclusion, the Headstart On Record Podcast episode provided valuable insights into the complexities of investing in the US market, particularly for those who are new to the scene. By addressing questions related to investing in the S&P 500, determining the appropriate portfolio allocation, and choosing between lump sum and regular investing, the podcast aimed to equip investors with the knowledge they need to make informed decisions and avoid potential pitfalls.",
  "summary": "The US market is exciting, but it can also be dangerous for young investors.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}