{
  "id": 607877,
  "title": "How This Founder Turned an Awkward College Bathroom Story Into a Leading Brand in a Billion Dollar Category",
  "url": "https://urgent.news/2026/08/11/how-this-founder-turned-an-awkward-college-bathroom-story-into-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-11T16:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/business-news/how-this-founder-turned-an-awkward-college-bathroom-story-into-a-leading-brand-in-a-billion-dollar-category"
  },
  "original_language": "en",
  "account": null,
  "summary": "Sam Nebel turned a frat house conversation into a billion-dollar-category brand — and is teaming up with Liquid Death for a surprise collab.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}