{
  "id": 6060574,
  "title": "Apple (AAPL) Raises Apple TV and Apple One Prices Again in the U.S.",
  "url": "https://urgent.news/2026/09/06/apple-aapl-raises-apple-tv-and-apple-one-prices-again-in-the-u-s",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-06T22:48:34.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/media-advertising/articles/apple-aapl-raises-apple-tv-224834727.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple Inc. (NASDAQ:AAPL) has increased the price of Apple TV and the individual Apple One bundle in the U.S. to $14.99 a month and $21.95 a month, respectively. This price hike comes after a $1-a-month increase to Apple Music in July, which Apple attributed to licensing costs. The company reported $30.7 billion in services revenue for its fiscal third quarter, up 12% year over year. The higher prices reflect a larger content library, including award-winning originals like \"Severance\" and blockbuster films like \"F1\". Competing with larger streaming platforms like Netflix, Hulu, Disney+, and Peacock, Apple's price increase could test the service's ability to retain subscribers, as repeated price increases could push price-sensitive subscribers to cancel or switch to alternatives.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}