{
  "id": 6053755,
  "title": "I Predicted That Lululemon Stock Was In Trouble Ahead of Earnings. What's Next After Its 17% Drop?",
  "url": "https://urgent.news/2026/09/06/i-predicted-that-lululemon-stock-was-in-trouble-ahead-of-earnings-6053755",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-06T22:20:00.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/predicted-lululemon-stock-trouble-ahead-222000426.html"
  },
  "original_language": "en",
  "account": "In August, a report was released stating that Lululemon's stock appeared to be a value trap, with warnings from Dick's Sporting Goods likely to have a negative impact. The company's fiscal Q2 earnings report on September 4 confirmed these concerns, as the athleisure brand reported disappointing results and reduced its full-year outlook. Revenue fell 7% to 5% to between $10.35 billion and $10.5 billion, while adjusted EPS decreased to between $9.48 and $9.73. Q2 revenue was 4% below the previous year, and adjusted EPS was below consensus estimates. Americas revenue declined 8%, and same-store sales dropped 12%, while International revenue grew 4%, but comparable sales fell 6%. China experienced a revenue decrease of 2% and same-store sales decline of 8%. The company attributed the poor performance to negative brand sentiment, a PR mishap in China, and increased competition. Gross margin decreased by 200 basis points to 60.5%. Looking ahead, the company expects Q3 revenue to decline by 10% to 11% and adjusted EPS to fall to between $0.93 and $0.98. The stock has lost over half its value this year and nearly three-quarters of its value over the past five years. Despite trading at a low forward price-to-earnings ratio, the stock is likely to continue falling as the athleisure fashion trend shifts.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Motley Fool",
        "title": "I Predicted That Lululemon Stock Was In Trouble Ahead of Earnings. What's Next After Its 17% Drop?",
        "url": "https://urgent.news/2026/09/06/i-predicted-that-lululemon-stock-was-in-trouble-ahead-of-earnings",
        "published": "2026-09-06T22:00:00.000Z"
      },
      {
        "outlet": "Nasdaq Markets",
        "title": "I Predicted That Lululemon Stock Was In Trouble Ahead of Earnings. What's Next After Its 17% Drop?",
        "url": "https://urgent.news/2026/09/06/i-predicted-that-lululemon-stock-was-in-trouble-ahead-of-earnings-6053094",
        "published": "2026-09-06T22:20:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}