{
  "id": 6000242,
  "title": "ROX launches Abu Dhabi production at AI centre",
  "url": "https://urgent.news/2026/09/06/rox-launches-abu-dhabi-production-at-ai-centre",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-06T16:07:05.000Z",
  "source": {
    "name": "Arabian Post",
    "slug": "arabian-post",
    "url": "https://thearabianpost.com/rox-launches-abu-dhabi-production-at-ai-centre/"
  },
  "original_language": "en",
  "account": "ROX has commenced vehicle production at its newly established Advanced AI Manufacturing Centre in Abu Dhabi, marking a significant milestone in the company's localisation strategy. The first three ADAMAS models, bearing the \"Made in the Emirates\" label, are now being manufactured at the facility. This move signifies a shift for ROX, expanding its operations in Abu Dhabi from regional activities into manufacturing, supply chains, technology, and design. The state-of-the-art centre, occupying 10,000 square metres within Khalifa Economic Zones Abu Dhabi (KEZAD), is capable of handling local sub-assembly of over 80 vehicle components, alongside complete assembly, calibration, rain testing, road testing, and final inspection before delivery. ROX anticipates the plant to achieve an initial annual production capacity of 20,000 vehicles by 2027, with a goal of scaling to 300,000 units annually by 2030. The project is supported by the Ministry of Industry and Advanced Technology under the \"Make it in the Emirates\" initiative and aligns with Operation 300Bn, the UAE's national industrial strategy. Hasan Jasem Al Nowais, Undersecretary of the Ministry, highlighted the importance of attracting and localising advanced industries, including assembly, design, research, development, and artificial intelligence. Mohammad Ali Al Kamali, Chief Trade and Industry Officer at the Abu Dhabi Investment Office, emphasized that the establishment of more of ROX's manufacturing and value chain in Abu Dhabi would bolster industrial capability, supply chains, and export growth. ROX's founder and CEO, Jarvis Yan, expressed the company's ambition to expand its presence in Abu Dhabi and contribute to the UAE's economic goals by integrating more vehicle development and production activities locally. The manufacturing centre was developed through ROX's partnership with the Abu Dhabi Investment Office and forms part of broader efforts to build an integrated automotive manufacturing ecosystem in the emirate. ROX also inaugurated an AI LAB and Design Studio in Abu Dhabi, with plans to unveil its first UAE-designed vehicle, the ADAMAS Abu Dhabi Edition, in March 2027, incorporating elements of Emirati culture.",
  "summary": "Arabian Post Staff -Dubai ROX has begun local vehicle production at its newly completed Advanced AI Manufacturing Centre in Abu Dhabi, with the first three ADAMAS models carrying the “Made in the Emirates” mark rolling off the line. The company said the start of production marks a new phase in its localisation strategy, extending its Abu Dhabi presence from regional operations into manufacturing,…",
  "key_points": [
    "ROX begins vehicle production at Abu Dhabi AI manufacturing centre.",
    "First three ADAMAS models made \"Made in the Emirates\".",
    "Centre aims for 20,000 vehicles/year by 2027, 300,000 by 2030."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}