{
  "id": 598804,
  "title": "Spotify Will Label 'AI Persona' Profiles, Exclude Their Music From Recommendations",
  "url": "https://urgent.news/2026/08/11/spotify-will-label-ai-persona-profiles-exclude-their-music-from",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-11T19:00:00.000Z",
  "source": {
    "name": "Slashdot",
    "slug": "slashdot",
    "url": "https://entertainment.slashdot.org/story/26/08/11/1741252/spotify-will-label-ai-persona-profiles-exclude-their-music-from-recommendations"
  },
  "original_language": "en",
  "account": "Spotify is introducing a new system to label AI-generated artist profiles with AI Persona badges. These badges will be displayed prominently on the artist's profile, in the banner and About section, in Search, and on track rows across playlists. Users will have the option to follow AI Personas, but their music will not be included in Spotify's editorial or algorithmic recommendations or personalized recommendations unless the user follows the AI Persona. The company will review artist profiles and identify those that appear to represent photorealistic AI-generated identities, starting with profiles that have reached certain audience thresholds. Spotify maintains that the designation of AI Persona applies to the artist's public identity, not the use of AI in creating the music. The company aims to elevate music from authentic artists building careers in music while providing clear determination of whether a profile represents a real person or not.",
  "summary": "Spotify will begin labeling AI-generated artist identities with \"AI Persona\" badges and exclude their music from editorial, algorithmic, and personalized recommendations unless users explicitly follow them. The company says the designation applies to whether an artist profile represents a real person, not whether AI was used to make the music, and will allow appeals for mislabeling. TechCrunch…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}