{
  "id": 5974400,
  "title": "‘A wasted effort’: US tourism groups attempt to win Canadian visitors back",
  "url": "https://urgent.news/2026/09/06/a-wasted-effort-us-tourism-groups-attempt-to-win-canadian-visitors",
  "topic": "world",
  "section": "World",
  "published": "2026-09-06T11:43:17.000Z",
  "source": {
    "name": "CityNews",
    "slug": "citynews",
    "url": "https://toronto.citynews.ca/2026/09/06/us-tourism-groups-want-to-win-canadian-visitors-back-a-testy-trade-war-isnt-helping/"
  },
  "original_language": "en",
  "account": "American tourism groups have been making efforts to win back Canadian visitors, but their attempts seem to be in vain, according to Josh Loewen, a Vancouver resident and marketing executive. After President Donald Trump took office, there was a significant drop in the number of Canadians traveling to the United States due to his statements about making Canada the 51st state. A trade war between the two countries has further exacerbated the situation. The U.S. imposed import taxes of up to 50% on various Canadian products, while Canada retaliated in kind. Trump even ordered the renaming of Lake Ontario to \"Lake America.\" Despite these efforts, Canadian travelers are avoiding the U.S., leading to a decline in overnight visits and a sharp decrease in spending. Las Vegas and other destinations are still trying to persuade Canadians to return, but it remains uncertain if this trend will reverse.",
  "summary": "LAS VEGAS (AP) — Appeals from American tourism organizations seemed to be everywhere Josh Loewen looked over the last year. Billboards and banners proclaimed a state or city's love for Canada. Online and social media ads offered special deals for travelers from north of the border.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Winnipeg Free Press",
        "title": "US tourism groups want to win Canadian visitors back. A testy trade war isn’t helping",
        "url": "https://urgent.news/2026/09/06/us-tourism-groups-want-to-win-canadian-visitors-back-a-testy-trade-5971669",
        "published": "2026-09-06T11:43:17.000Z"
      },
      {
        "outlet": "Associated Press",
        "title": "US tourism groups want to win Canadian visitors back. A testy trade war isn’t helping",
        "url": "https://urgent.news/2026/09/06/us-tourism-groups-want-to-win-canadian-visitors-back-a-testy-trade",
        "published": "2026-09-06T11:53:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}