{
  "id": 5968801,
  "title": "Why China is being urged to study Ukraine’s wartime PR blitz in the AI age",
  "url": "https://urgent.news/2026/09/06/why-china-is-being-urged-to-study-ukraines-wartime-pr-blitz-in-the-ai-5968801",
  "topic": "world",
  "section": "World",
  "published": "2026-09-06T12:00:05.000Z",
  "source": {
    "name": "South China Morning Post",
    "slug": "south-china-morning-post",
    "url": "https://www.scmp.com/news/china/military/article/3366516/why-china-being-urged-study-ukraines-wartime-pr-blitz-ai-age"
  },
  "original_language": "en",
  "account": "China is being urged to study Ukraine's information strategy during its recent military operations, as researchers argue that advancing technology alone is not enough for success in modern warfare. The National University of Defence Technology (NUDT) highlighted the importance of combining information strategy with military operations to shatter the adversary's sense of security, strengthen domestic resolve, and build international support. In order to effectively disseminate messages, researchers recommend employing a multi-actor coordination approach involving the government, think tanks, and internet influencers working in unison. Additionally, they advocate for tailored storytelling to cater to various audiences and the strategic use of generative AI tools to create, promote, and defend messaging. This analysis was based on Ukraine's Spiderweb operation in June 2025, where a series of coordinated drone attacks on Russian airbases was followed by a meticulously planned information offensive aimed at reshaping the narrative surrounding the war. The study, published in Defence Industry Conversion, emphasized the significance of constructing interconnected narratives, leveraging surprise tactics, and utilizing AI to amplify the impact of messaging. China has been investing in AI-driven warfare and aims to leverage generative AI to create tailored content. The researchers underscored the importance of integrating external communication channels, including government voices, media, and online influencers, to shape perceptions in a manner akin to kinetic operations.",
  "summary": "China has been urged to draw on the lessons from Ukraine’s communications as it looks at new forms of wartime messaging. A recent study concluded that in the complex modern information environment, possessing advanced technology was not enough because success would depend on “weaving” together the information strategy and military operations. It said such campaigns should try to shatter the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Reuters Business via SCMP",
        "title": "Why China is being urged to study Ukraine’s wartime PR blitz in the AI age",
        "url": "https://urgent.news/2026/09/06/why-china-is-being-urged-to-study-ukraines-wartime-pr-blitz-in-the-ai",
        "published": "2026-09-06T12:00:05.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}