{
  "id": 5948365,
  "title": "The Biggest Mistake Founders Make Isn’t Fundraising. It’s Choosing the Wrong Incentive",
  "url": "https://urgent.news/2026/09/06/the-biggest-mistake-founders-make-isnt-fundraising-its-choosing-the",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-06T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ben-goodwin/the-biggest-mistake-founders-make-isnt-fundraising-its-choosing-the-wrong-incentive/91400458"
  },
  "original_language": "en",
  "account": null,
  "summary": "From investor selection to product quality, a founder’s core motivation often matters more than any growth strategy.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}