{
  "id": 5946962,
  "title": "Why is the Central Consumer Protection Authority racking down on ‘100%’ claims on food products? | Explained",
  "url": "https://urgent.news/2026/09/06/why-is-the-central-consumer-protection-authority-racking-down-on-100-5946962",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-06T08:43:13.000Z",
  "source": {
    "name": "The Hindu - Sci-Tech",
    "slug": "the-hindu-sci-tech",
    "url": "https://www.thehindu.com/news/national/why-is-the-central-consumer-protection-authority-racking-down-on-100-claims-on-food-products-explained/article71434843.ece"
  },
  "original_language": "en",
  "account": "The Central Consumer Protection Authority (CCPA) is cracking down on \"100%\" claims made by food companies, arguing that such statements can deceive consumers into believing a product is entirely pure or composed of a certain ingredient when that may not be the case. The Food Safety and Standards Authority of India (FSSAI) has also urged food businesses to stop using \"100%\" claims on product labels and advertisements. The authority's actions follow recent instances where companies like Mrs. Bectors Food Specialities and Storia Foods and Beverages were penalized for making misleading \"100%\" claims on their products. In Mrs. Bectors' case, the company marketed bread products as \"100% Atta Bread\" and \"100% Whole Wheat Bread,\" but admitted that the bread contained only 87% whole wheat flour. Similarly, Storia Foods marketed \"100% Tender Coconut Water\" and \"100% Natural Tender Coconut Water,\" although the ingredient list showed that the product only contained 9.6% coconut water concentrate. The CCPA found that the prominent \"100%\" claim in these cases could mislead consumers into thinking the products were entirely made from the stated ingredients. The authority emphasized that \"100%\" is an exact numerical expression that should not be used loosely. It also noted that prominent claims on packaging and advertisements can create a misleading impression, even if detailed ingredient lists are provided. The FSSAI has advised food businesses not to use \"100%\" claims on product labels due to the lack of a defined meaning under existing regulations. This approach highlights that the presentation of a product, including product names, claims, images, and disclaimers, can also be subject to consumer protection laws.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Hindu Health",
        "title": "Why is the Central Consumer Protection Authority racking down on ‘100%’ claims on food products? | Explained",
        "url": "https://urgent.news/2026/09/06/why-is-the-central-consumer-protection-authority-racking-down-on-100",
        "published": "2026-09-06T08:43:13.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}