{
  "id": 5894723,
  "title": "Nike Exits S&P 100 After 18 Years",
  "url": "https://urgent.news/2026/09/06/nike-exits-s-p-100-after-18-years",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-06T02:50:21.000Z",
  "source": {
    "name": "ProPakistani",
    "slug": "propakistani",
    "url": "https://propakistani.pk/2026/09/06/nike-exits-sp-100-after-18-years/"
  },
  "original_language": "en",
  "account": "Nike, the renowned sportswear company, will be removed from the S&P 100 index after 18 years, effective September 21, 2026, as part of routine quarterly adjustments by S&P Dow Jones Indices. Despite remaining in the S&P 500 classification, Nike's stock has suffered a significant decline, falling by approximately 78% since its peak in November 2021. The decline has resulted in a loss of around $230 billion in market value, bringing Nike's market valuation down to about $57 billion from its previous peak of $280 billion. The company's struggles can be attributed to slowing sales, fierce competition, and difficulties in key markets, compounded by the company's aggressive direct-to-consumer strategy under former CEO John Donahoe. This strategy led to the reduction of product categories and numerous wholesale partnerships, which proved to be a misstep as rivals like Dell Technologies and SanDisk gained ground. Massimo Giunco, a former Nike branding executive, attributes Nike's market value collapse to Donahoe's strategy, highlighting the company's tardiness in restoring its traditional product categories as it fell behind competitors.",
  "summary": "Sportswear giant Nike will be removed from the S&P 100 after nearly 18 years in the index. S&P Dow Jones … Read More The post Nike Exits S&P 100 After 18 Years appeared first on ProPakistani .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}