{
  "id": 5882979,
  "title": "Lululemon sinks after cutting forecast as revenue declines",
  "url": "https://urgent.news/2026/09/03/lululemon-sinks-after-cutting-forecast-as-revenue-declines",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-03T21:01:01.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/article/lululemon-sinks-after-cutting-forecast-as-revenue-declines-210101310.html"
  },
  "original_language": "en",
  "account": "Lululemon's stock fell 18% after the athleisure brand lowered its revenue and profit expectations. The company reported a 4% drop in second quarter fiscal 2026 revenue to $2.4 billion, with comparable sales falling 9%. Meghan Frank, interim co-CEO and CFO, stated that Lululemon is taking a conservative stance with its revised full-year outlook, which now projects net revenue between $10.35 billion and $10.5 billion, a 5% to 7% decrease from previous forecasts. Adjusted earnings per share are expected to range from $9.48 to $9.73 for the year. The disappointing results coincide with Nike executive Heidi O'Neill's impending appointment as CEO, effective the following week. David Swartz, a Morningstar senior equity analyst, suggested that Lululemon's low expectations were likely due to the high level of uncertainty and the need to set realistic targets. Despite having no debt, Swartz emphasized that the company's struggles lie in sales growth. Lululemon's stock has plummeted over 40% throughout the year, with significant declines in April following the announcement of O'Neill as its new CEO and in May after a board dispute between founder Chip Wilson and the company over O'Neill's selection.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}