{
  "id": 5871008,
  "title": "Pakar saran model ‘hub-and-spoke’ tangani cabaran komunikasi kerajaan",
  "url": "https://urgent.news/2026/09/06/pakar-saran-model-hub-and-spoke-tangani-cabaran-komunikasi-kerajaan-5871008",
  "topic": "world",
  "section": "World",
  "published": "2026-09-06T00:15:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today-freemalays",
    "url": "https://www.freemalaysiatoday.com/category/bahasa/tempatan/2026/09/06/pakar-saran-model-hub-and-spoke-tangani-cabaran-komunikasi-kerajaan"
  },
  "original_language": "en",
  "account": "Government officials are recommending the adoption of a 'hub-and-spoke' model for effective communication with the public, according to a communications expert. Shifa Faizal, the Senior Assistant Professor of Communication and Media Studies at Universiti Teknologi MARA (UiTM), advocates for a hybrid model that combines centralization at the strategic level with decentralization in execution and dissemination. The idea is to have one mission but many trusted voices to deliver it, he told FMT.\n\nThis viewpoint follows a commentary from veteran political analyst Tian Chua, who criticized the government's communication format as outdated. Chua argued that the responsibility of communication should not be solely borne by the Minister of Communication or the Head of Public Relations in today's times. At the PKR National Congress in Melaka on August 16, Fahmi Fadzil apologized to those who criticized his performance as Head of Public Relations and Minister.\n\nShifa believes that communication in the government is not fully decentralized due to the existing decentralization elements through corporate communication units in ministries, public relations officers, social media, and individual communication channels. This means that the platforms for government communication directly with the public already exist. Therefore, the question is not just whether we need a completely decentralized structure, but to what extent the existing structure should be given autonomy, capability, and strategic coherence to function more effectively.\n\nSyahruddin Awang Ahmad from Universiti Malaysia Sabah also supports the 'hub-and-spoke' model, advocating for a centralized approach to crisis management, strategic alignment, narrative consistency, and ensuring work quality, while delegating more autonomy to the Ministry of Communication to respond promptly to social media content. However, he adds that the main weakness of the existing structure might be the delay in response, the risk of making assumptions, and the inability to adhere strictly to protocols that fail to cope with rapidly digitalized news cycles. He reminds that public officials at all levels are bound by various laws, be it individual or in the context of their office or ministry, which severely limits their discretion and control.",
  "summary": "Pakar juga menyoal sejauh mana struktur sedia ada diberikan autonomi, kemampuan dan hala tuju strategik untuk berfungsi dengan lebih berkesan.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Free Malaysia Today",
        "title": "Pakar saran model ‘hub-and-spoke’ tangani cabaran komunikasi kerajaan",
        "url": "https://urgent.news/2026/09/06/pakar-saran-model-hub-and-spoke-tangani-cabaran-komunikasi-kerajaan",
        "published": "2026-09-06T00:15:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}