{
  "id": 5861650,
  "title": "College Football Fans Aren’t Happy With Kirk Herbstreit",
  "url": "https://urgent.news/2026/09/05/college-football-fans-arent-happy-with-kirk-herbstreit",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-05T23:34:04.000Z",
  "source": {
    "name": "Newsweek",
    "slug": "newsweek",
    "url": "https://www.newsweek.com/sports/ncaa/college-football-fans-arent-happy-with-kirk-herbstreit-12409588"
  },
  "original_language": "en",
  "account": "ESPN broadcaster Kirk Herbstreit recently opened a pop-up shop dedicated to his golden retriever, Peter, causing a stir among college football fans. The Baton Rouge, Louisiana location displays Peter-themed merchandise such as shirts, hats, and soft drink holders. Fans have been critical of the move, calling it narcissistic and unnatural. Some argue there is no audience for merchandise centered around Herbstreit's pet. Herbstreit's previous service dog, Ben, had also gained popularity through social media, passing away in 2024. Peter, Herbstreit's current traveling companion, now has an official fan club, including an Instagram page and website.",
  "summary": "With the college football season underway, many fans expressed frustration with ESPN broadcaster and analyst Kirk Herbstreit.",
  "key_points": [
    "Kirk Herbstreit's pop-up shop features Peter, his golden retriever, as merchandise.",
    "Baton Rouge location sells Peter-themed shirts, hats, and soft drink holders."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}