{
  "id": 5829863,
  "title": "AppFolio CEO William Trigg Sells 2,057 Shares",
  "url": "https://urgent.news/2026/09/05/appfolio-ceo-william-trigg-sells-2-057-shares",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-05T20:00:01.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/appfolio-ceo-william-trigg-sells-200001737.html"
  },
  "original_language": "en",
  "account": "On August 14, 2026, AppFolio CEO William Trigg sold 2,057 shares of the company's Class A common stock, according to a filing with the Securities and Exchange Commission (SEC). The sale was executed under a pre-approved Rule 10b5-1 trading plan, which determines the timing and volume of sales in advance. The transaction value, calculated based on the weighted average sale price of $205 per share, amounted to $421,535. The post-transaction value, determined by the market close on the same day, was $204.21 per share, resulting in a total value of $421,021. As of August 14, 2026, AppFolio's stock was trading at $205 per share, and the company reported a 23% one-year total loss. Despite the stock's decline, Trigg maintains a significant stake in the company, owning 70,772 shares directly, which represents the majority of his reported beneficial ownership. With a market capitalization of $7.5 billion and 1,702 employees, AppFolio is a leading provider of cloud-based software solutions for the real estate industry, offering integrated services such as accounting, reporting, marketing, leasing, maintenance, workflow automation, and communication. The company generates revenue through subscription-based software-as-a-service (SaaS) offerings, primarily serving small to mid-sized property management companies in the United States.",
  "summary": null,
  "key_points": [
    "CEO William Trigg sold 2,057 shares of AppFolio stock on August 14, 2026.",
    "Sale executed under pre-approved Rule 10b5-1 trading plan.",
    "Transaction value was $421,535, while post-transaction value was $421,021."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Motley Fool",
        "title": "AppFolio CEO William Trigg Sells 2,057 Shares",
        "url": "https://urgent.news/2026/09/05/appfolio-ceo-william-trigg-sells-2-057-shares-5841141",
        "published": "2026-09-05T19:40:01.000Z"
      },
      {
        "outlet": "Nasdaq Markets",
        "title": "AppFolio CEO William Trigg Sells 2,057 Shares",
        "url": "https://urgent.news/2026/09/05/appfolio-ceo-william-trigg-sells-2-057-shares-5835862",
        "published": "2026-09-05T20:00:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}