{
  "id": 579147,
  "title": "How stronger partnerships can drive Nigeria’s creative industry — Expert",
  "url": "https://urgent.news/2026/08/11/how-stronger-partnerships-can-drive-nigerias-creative-industry-expert-579147",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-11T15:56:42.000Z",
  "source": {
    "name": "Punch",
    "slug": "punch",
    "url": "https://punchng.com/how-stronger-partnerships-can-drive-nigerias-creative-industry-expert/"
  },
  "original_language": "en",
  "account": "Nigeria's creative sector, including film, music, advertising, publishing, theatre, cultural tourism, technology, and digital content, requires stronger partnerships across industry, policy, finance, and technology to unlock its economic potential, according to Olumide Iyanda, CEO of QEDNG. Speaking at the second edition of the QEDNG Creative Powerhouse Summit in Lagos, Iyanda emphasized moving beyond systemic bottlenecks to focus on actionable commercial opportunities. The summit aimed to bring together creative professionals, policymakers, financiers, and business leaders to explore opportunities for growth and betterment of the industry. Iyanda stressed that Nigeria's creative output not only contributes significantly to the economy but also shapes how the country is perceived globally. The focus of the second summit shifted from financing challenges to broader economic opportunities arising from closer ties between creative professionals, investors, government, and businesses. As Nigeria seeks to diversify its economic activities and create new sources of employment, the creative industry, though often operating in informal and changing markets, requires access to capital, intellectual-property protection, infrastructure, and predictable policy to scale.",
  "summary": "An expert highlights how stronger institutional partnerships across industry, policy, finance, and technology can unlock Nigeria’s creative industry potent Read More: https://punchng.com/how-stronger-partnerships-can-drive-nigerias-creative-industry-expert/",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Punch Nigeria",
        "title": "FG initiative targets capital gap in Nigeria’s creative economy",
        "url": "https://urgent.news/2026/08/11/fg-initiative-targets-capital-gap-in-nigerias-creative-economy",
        "published": "2026-08-11T14:06:52.000Z"
      },
      {
        "outlet": "Premium Times",
        "title": "CIBN urges banks to deploy fresh capital to MSMEs as Nigeria targets $1 trillion economy",
        "url": "https://urgent.news/2026/08/11/cibn-urges-banks-to-deploy-fresh-capital-to-msmes-as-nigeria-targets",
        "published": "2026-08-11T18:45:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}