{
  "id": 5717299,
  "title": "Apple September event preview — all the new products to expect at iPhone 18 Pro launch (and beyond)",
  "url": "https://urgent.news/2026/09/05/apple-september-event-preview-all-the-new-products-to-expect-at",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-05T04:45:00.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/phones/iphones/apple-september-event-preview-all-the-new-products-to-expect-at-iphone-18-pro-launch-and-beyond"
  },
  "original_language": "en",
  "account": "Apple's highly anticipated \"Surprise and Shine\" event is just a few days away, set for Wednesday, September 9 at Apple Park. The event, typically held on a Tuesday, has been pushed to Wednesday due to Labor Day. CEO John Ternus will lead the company's first major event since taking the helm.\n\nAccording to Bloomberg's Mark Gurman, Apple plans to unveil nine new devices over the next year, with nine of these expected to be announced at the September event. These include the iPhone 18 Pro and Pro Max models, a foldable iPhone Ultra, the Apple Watch 12, and a new HomePod.\n\nThe iPhone 18 Pro and Pro Max are expected to remain unchanged in design from last year's iPhone 17 Pro models, but with a smaller Dynamic Island and a 24MP selfie camera. They will feature a new 2nm A20 Pro chip and a new C2 modem, with potential performance upgrades due to the largest GPU ever placed in an iPhone.\n\nThe foldable iPhone Ultra, the biggest announcement of the event, is rumored to have a crease-free foldable display, one of the main challenges that delayed foldable iPhones. It is expected to measure between 4.5 and 4.8mm when unfolded and house a variety of cameras along with the A20 Pro chipset. Its battery capacity is reported to be around 4,883 mAh. However, the Ultra may have a higher price tag, potentially costing between $2,000 and $2,500, and could have limited availability.",
  "summary": "With Apple's \"Surprise and Shine\" event days away, here's everything we expect to see on September 9.",
  "key_points": [
    "Apple's September event on September 9 at Apple Park",
    "Nine new devices expected to be announced, including iPhone 18 Pro and Pro Max",
    "Foldable iPhone Ultra, the biggest announcement, with crease-free foldable display"
  ],
  "editors_take": "Apple's upcoming event cements its focus on hardware upgrades, particularly with the new iPhone 18 Pro models and foldable iPhone Ultra, which may set a new premium price point.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}