{
  "id": 5705156,
  "title": "Made in the Emirates: ROX begins ADAMAS vehicle production in Abu Dhabi, advancing the emirate’s automotive manufacturing ambitions",
  "url": "https://urgent.news/2026/09/05/made-in-the-emirates-rox-begins-adamas-vehicle-production-in-abu",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-05T03:22:21.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/business/corporate-news/made-in-the-emirates-rox-begins-adamas-vehicle-production-in-abu-dhabi-advancing-the-emirates-automotive-manufacturing-ambitions-1.500663864"
  },
  "original_language": "en",
  "account": "ROX has started producing vehicles under the \"Made in the Emirates\" label at its new Advanced AI Manufacturing Centre in Abu Dhabi. The company's partnership with the Abu Dhabi Investment Office (ADIO) and support from the Ministry of Industry and Advanced Technology have enabled this localisation effort. The Ministry of Industry and Advanced Technology aims to build a competitive industrial ecosystem focused on innovation and advanced technology, bolstering the UAE's position as a global leader in future industries. With an initial production capacity of 20,000 vehicles in 2027, ROX's new facility is set to contribute to the UAE's automotive manufacturing ambitions.",
  "summary": "ROX has completed its Advanced AI Manufacturing Centre in Abu Dhabi and commenced local vehicle production, with the first three ROX ADAMAS vehicles carrying the “Made in the Emirates” mark rolling off the production line. The milestone marks a new stage in the company’s localisation and expansion in Abu Dhabi. The new facility builds on the partnership between ROX and the Abu Dhabi Investment…",
  "key_points": [
    "ROX begins ADAMAS vehicle production in Abu Dhabi",
    "Made in the Emirates label for localisation effort",
    "Initial capacity of 20,000 vehicles in 2027"
  ],
  "editors_take": "ROX's local production in Abu Dhabi aligns with the UAE's push for a competitive industrial ecosystem, positioning the emirate as a global leader in future industries, with support from key government entities.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}