{
  "id": 5683935,
  "title": "The Marketing Funnel Is Being Rewritten. Here’s How Transaction-Based Advertising Is Changing the Game.",
  "url": "https://urgent.news/2026/09/03/the-marketing-funnel-is-being-rewritten-heres-how-transaction-based-5683935",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-03T18:30:00.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/media-advertising/articles/marketing-funnel-being-rewritten-transaction-183000725.html"
  },
  "original_language": "en",
  "account": null,
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Entrepreneur",
        "title": "The Marketing Funnel Is Being Rewritten. Here’s How Transaction-Based Advertising Is Changing the Game.",
        "url": "https://urgent.news/2026/09/03/the-marketing-funnel-is-being-rewritten-heres-how-transaction-based",
        "published": "2026-09-03T18:30:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}