{
  "id": 5681901,
  "title": "Stock Market Today, Sept. 4: Lululemon Plummets 17% After Slashing Guidance",
  "url": "https://urgent.news/2026/09/04/stock-market-today-sept-4-lululemon-plummets-17-after-slashing-5681901",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-04T21:19:58.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/coverage/stock-market-today/2026/09/04/stock-market-today-sept-4-lululemon-plummets-17-after-slashing-guidance/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Stock market on September 4 saw a notable dip in Lululemon Athletica's shares, falling 17.38% to $100.61. Lululemon, a premium yoga-inspired athletic apparel retailer, issued a new revenue and earnings outlook, leading to the significant plunge. The new CEO's ability to revive the company's fortunes is under intense scrutiny.\n\nThe stock's sharp decline came after Lululemon reported a 4% decrease in its second-quarter revenue, now projected to be between $2.29 billion and $2.32 billion, a 10% year-over-year drop. Trading volume surged to 37.1 million shares, nearly 1,000% above the three-month average of 3.37 million shares.\n\nFor context, Lululemon was listed on the New York Stock Exchange in 2007, where it has since achieved a remarkable 704% growth. The broader market showed a mixed performance, with the S&P 500 closing at 7,718, down 0.38%, and the Nasdaq Composite at 26,507, down 0.29%.\n\nIn comparison, Nike's athletic apparel stock closed at $38.40, slipping 0.95%, while Deckers Outdoor's stock rose 1.55% to $85.81. These mixed reactions highlight the complex dynamics of premium brand demand in the market.",
  "summary": "On Sept. 4, 2026, the premium sportswear maker expects further losses, meaning incoming CEO Heidi O'Neill will face a prolonged turnaround.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Motley Fool",
        "title": "Stock Market Today, Sept. 4: Planet Labs Dips 1% Despite Earnings Beat, Full-Year Guidance Raise",
        "url": "https://urgent.news/2026/09/04/stock-market-today-sept-4-planet-labs-dips-1-despite-earnings-beat-5681902",
        "published": "2026-09-04T21:14:42.000Z"
      },
      {
        "outlet": "Nasdaq Markets",
        "title": "Stock Market Today, Sept. 4: Planet Labs Dips 1% Despite Earnings Beat, Full-Year Guidance Raise",
        "url": "https://urgent.news/2026/09/04/stock-market-today-sept-4-planet-labs-dips-1-despite-earnings-beat",
        "published": "2026-09-04T21:34:42.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}