{
  "id": 567029,
  "title": "Can Beauty Beat Big Pharma at Hair Loss?",
  "url": "https://urgent.news/2026/08/11/can-beauty-beat-big-pharma-at-hair-loss",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-11T12:00:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/articles/beauty/hair-longevity-loss-shedding-thinning-k18-kilgourmd-manuscript/"
  },
  "original_language": "en",
  "account": "The hair care industry is witnessing a transformative shift in consumer demand, with hair loss emerging as a major focus. Once considered a taboo topic, hair shedding and regrowth solutions are now gaining significant traction on social media. This new trend is being driven by a surge of startups aiming to tackle the expanding hair loss market and provide effective, affordable solutions. Salon-grade hair treatments, which are usually used at professional hair salons, are becoming increasingly popular for home use, according to Bloomberg's Andrea Felsted. Rachael Griffiths, a Senior Editorial Associate at The Business of Beauty, reports that this wave of demand for beauty treatments signals one of the most significant shifts in the industry.",
  "summary": "As shoppers seek newer, better solutions for hair shedding and thinning, brands are racing to offer products that go beyond the scalp.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}