{
  "id": 5660601,
  "title": "Apple Set to Kick Off Yearslong Device Blitz at Wednesday Event",
  "url": "https://urgent.news/2026/09/04/apple-set-to-kick-off-yearslong-device-blitz-at-wednesday-event",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-04T23:05:24.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/apple/2026/apple-set-to-kick-off-yearslong-device-blitz-at-wednesday-event/"
  },
  "original_language": "en",
  "account": "Apple is set to initiate a year-long series of device releases starting Wednesday (Sept. 9), according to Bloomberg. This unprecedented wave of new product announcements is expected to continue through 2029 and beyond, encompassing various product categories. The event, dubbed \"Surprise and Shine,\" is anticipated to showcase the latest iPhones and Apple Watches, along with other groundbreaking technologies.\n\nFormer CEO Tim Cook announced his decision to step down from his position on Tuesday (Sept. 1) to allow John Ternus to helm the product unveilings. Ternus, who was previously Apple's senior vice president of hardware engineering, took over as CEO on Sept. 1.\n\nThe new products slated for release in 2027 include a foldable iPhone, a smart home hub with a screen, updated AirPods, Apple TV, HomePod mini, iPad mini, iMac, and MacBook Pro. Apple's development team, under Ternus's leadership, is also working on AirPods with camera sensors, a home security sensor and service, and smart glasses. Additionally, Apple plans to introduce updates to several existing devices in 2028 and beyond.\n\nTernus, in his first remarks as CEO, expressed his excitement about the upcoming September product showcase, stating that the event will be \"phenomenal.\" He also hinted at the vast array of products already in development, as well as those yet to be conceived, which Apple plans to create together. However, the report emphasizes that Apple's plans remain fluid, and there is a possibility of delays or scrapping certain products.",
  "summary": "An Apple event scheduled for Wednesday (Sept. 9), Surprise and Shine, will mark the beginning of the longest series of device releases in the company’s history, Bloomberg reported Friday (Sept. 4). The wave will continue through 2029 and beyond, and it will include new product areas, according to the report. Many of the products were developed by John Ternus’ team before […] The post Apple Set to…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}