{
  "id": 5611041,
  "title": "Brands Are Measuring Social Influence Wrong. The Most Important Viewers May Never Click",
  "url": "https://urgent.news/2026/09/04/brands-are-measuring-social-influence-wrong-the-most-important",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-04T17:24:03.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/meredith-klein/brands-are-measuring-social-influence-wrong-the-most-important-viewers-may-never-click/91401141"
  },
  "original_language": "en",
  "account": null,
  "summary": "Likes and comments are easy to report, but they can miss real influence. Learn which leading indicators help marketers prove attention to executives.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}