{
  "id": 560386,
  "title": "GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'",
  "url": "https://urgent.news/2026/08/11/gta-6-ultimate-edition-is-selling-more-than-standard-says-take-two",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-11T11:25:32.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/gaming/gta-6-ultimate-edition-is-selling-more-than-standard-says-take-two-ceo-despite-the-price-controversy-the-most-avid-consumers-are-the-ones-who-are-pre-ordering-now"
  },
  "original_language": "en",
  "account": "Take-Two Interactive CEO Strauss Zelnick has revealed that the Grand Theft Auto 6 Ultimate Edition is outselling the Standard Edition, despite initial fan criticism. In a recent interview with CNBC, Zelnick stated that sales are skewing towards the $100 Ultimate Edition, which includes additional bonus content. It appears that the most dedicated fans are pre-ordering the premium edition, reflecting their enthusiasm for the game. While the company has not confirmed future discounts for Black Friday or Christmas, Zelnick acknowledged that Rockstar Games had preserved the pricing for GTA 5, ensuring it remained consistent for an extended period.",
  "summary": "According to Take-Two Interactive CEO Strauss Zelnick, the Grand Theft Auto 6 Ultimate Edition is selling more than the Standard Edition.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "'Our goal is to deliver way more value to consumers than what we charge them' — Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price",
        "url": "https://urgent.news/2026/08/11/our-goal-is-to-deliver-way-more-value-to-consumers-than-what-we",
        "published": "2026-08-11T12:53:58.000Z"
      },
      {
        "outlet": "TechSpot",
        "title": "GTA 6's $80 price is a bargain because Rockstar delivers \"way more value\" than it charges, says Take-Two CEO",
        "url": "https://urgent.news/2026/08/11/gta-6s-80-price-is-a-bargain-because-rockstar-delivers-way-more-value",
        "published": "2026-08-11T13:36:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}