{
  "id": 5602859,
  "title": "Auburn has fallen. Alex Golesh is betting he can pick the Tigers back up",
  "url": "https://urgent.news/2026/09/04/auburn-has-fallen-alex-golesh-is-betting-he-can-pick-the-tigers-back",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-04T17:19:36.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/college-football/article/auburn-has-fallen-alex-golesh-is-betting-he-can-pick-the-tigers-back-up-171936240.html"
  },
  "original_language": "en",
  "account": "Auburn University football program is currently in a state of decline, with five consecutive losing seasons and six consecutive Iron Bowl losses. The team's image has suffered due to a series of coaching departures and embarrassing incidents. Alex Golesh, the newly appointed head coach, is tasked with revitalizing both the team and its reputation. Golesh emphasizes the mantra \"Be Who You Say You Are,\" which means that every aspect of the program must have clear, defined standards and be held accountable for meeting those expectations. Golesh, who has worked his way up through the ranks, joined Auburn after leading a struggling South Florida team to three bowl appearances. If he can improve the team to nine wins, he will earn additional financial compensation.",
  "summary": "Auburn has spent years searching for a way out of the wilderness. Now Alex Golesh has arrived with a simple mantra: Be who you say you are.",
  "key_points": [
    "Auburn football program in decline with five consecutive losing seasons",
    "New head coach Alex Golesh aims to revitalize team and reputation",
    "Golesh seeks nine wins to earn additional financial compensation"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}