{
  "id": 559751,
  "title": "Celebrating the 90th birthday of the Wienermobile, the original marketing stunt",
  "url": "https://urgent.news/2026/08/11/celebrating-the-90th-birthday-of-the-wienermobile-the-original",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-11T10:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91586922/celebrating-the-90th-birthday-of-the-wienermobile-the-original-marketing-stunt"
  },
  "original_language": "en",
  "account": null,
  "summary": "It’s noon on a Monday, and the Wienermobile has just pulled up outside of my Chicago apartment. Soon I’m sitting in a red-and-yellow upholstered seat with a giant plastic hot dog in front of me. Two brand ambassadors, aka Hotdoggers—who have just introduced themselves as “Grill Master Maile” and “Lindsey Links”—instruct me to “buckle my meat belt,” please and franks. As Grill Master Maile (real…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}