{
  "id": 5597199,
  "title": "Amazon Fires Back After FTC Claims Its Hidden Reserve Price Auctions Inflate Ad Costs",
  "url": "https://urgent.news/2026/09/04/amazon-fires-back-after-ftc-claims-its-hidden-reserve-price-auctions",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-04T15:20:56.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/pamdanziger/2026/09/04/amazon-fires-back-after-ftc-claims-its-hidden-reserve-price-auctions-inflate-ad-costs/"
  },
  "original_language": "en",
  "account": null,
  "summary": "FTC alleges Amazon's reserve-price ad auction system inflates ad costs, a claim Amazon denies. Yet courts have sided with regulators in recent Google AdTech rulings.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}