{
  "id": 5592337,
  "title": "Tennis influencers are causing disruptions at the US Open",
  "url": "https://urgent.news/2026/09/04/tennis-influencers-are-causing-disruptions-at-the-us-open",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-04T15:15:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91601852/tennis-influencers-are-causing-disruptions-at-the-us-open"
  },
  "original_language": "en",
  "account": "The US Open tennis tournament has become a hotspot for content creators, causing disruptions during matches. During Naomi Osaka's first-round game against Anastasia Zakharova, a group of creators loudly recorded a video, prompting the umpire to pause the match and request they take their seats. This incident sparked a discussion online about proper spectator etiquette and the appropriateness of allowing content creators at prestigious events like the US Open.\n\nThe U.S. Tennis Association (USTA) introduced an accredited program for social media creators last year, beginning with 54 creators in various fields. In 2025, the program expanded to over 5.5 million social engagements. This year, the USTA invited approximately twice as many creators, around 100, granting them access to the US Open's media center, work areas, and general press conferences.\n\nPlayers Jessica Pegula and Daniil Medvedev expressed mixed opinions on the growing presence of content creators. While they acknowledged the positive aspects of creators showcasing the event and generating interest in tennis, they also felt that certain actions, such as using selfie lights during matches, were disrespectful to the players' performances. Some online commentators questioned whether the USTA, US Open, or brands had provided sufficient guidance to creators regarding tennis etiquette.\n\nAs the US Open continues, it remains to be seen how well content creators adapt to their roles at the event and adjust their behavior to respect the players and maintain the integrity of the tournament.",
  "summary": "The US Open tennis tournament is used to hosting big crowds that come to watch tennis players from around the world compete against one another. One group has grown and become more noticeable—content creators. On August 31, during Naomi Osaka’s first-round match against Anastasia Zakharova, a group of content creators loudly recorded a video. This drew attention from the court, causing the umpire…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Winnipeg Free Press",
        "title": "The presence of influencers and tennis etiquette become hot topics at the US Open",
        "url": "https://urgent.news/2026/09/04/the-presence-of-influencers-and-tennis-etiquette-become-hot-topics-at",
        "published": "2026-09-04T16:08:30.000Z"
      },
      {
        "outlet": "Associated Press",
        "title": "The presence of influencers and tennis etiquette become hot topics at the US Open",
        "url": "https://urgent.news/2026/09/04/the-presence-of-influencers-and-tennis-etiquette-become-hot-topics-at-5595305",
        "published": "2026-09-04T16:23:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}