{
  "id": 5590998,
  "title": "The presence of influencers and tennis etiquette become hot topics at the US Open",
  "url": "https://urgent.news/2026/09/04/the-presence-of-influencers-and-tennis-etiquette-become-hot-topics-at",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-04T16:08:30.000Z",
  "source": {
    "name": "Winnipeg Free Press",
    "slug": "winnipeg-free-press",
    "url": "https://www.winnipegfreepress.com/arts-and-life/life/2026/09/04/the-presence-of-influencers-and-tennis-etiquette-become-hot-topics-at-the-us-open"
  },
  "original_language": "en",
  "account": "This year at the U.S. Open, influencers and tennis etiquette have become a hot topic due to the increased number of content creators granted access to the tournament. The influx of influencers has led to multiple disruptions during matches, with chair umpires addressing the issue of recording videos in the middle of points and using bright ring lights for photos.\n\nNaomi Osaka, one of the top players at the U.S. Open, expressed her concerns about the disruptions during her first-round match. She acknowledged the potential benefits of influencers in growing the sport, but emphasized the need for better management and adherence to tennis etiquette.\n\nThe U.S. Tennis Association invited creators last year, with the goal of reaching new audiences and growing the sport. However, players like Coco Gauff and Daniil Medvedev have mixed feelings about the situation. While Gauff is concerned about flash photography, Medvedev believes that more people in the stands can only be a positive for the sport.\n\nInfluencers, including Madison Appel, have responded to the criticism by providing tips for those unfamiliar with tennis etiquette. They suggest that attendees should only take photos when players are sitting down, the music is lively, and players are ready to serve. Appel believes that the problem lies in a lack of understanding of tennis etiquette, rather than the presence of influencers themselves.",
  "summary": null,
  "key_points": [
    "Influencers granted access to U.S. Open cause disruptions during matches",
    "Naomi Osaka expresses concerns about video recording and bright ring lights",
    "USTA invited creators to grow sport, but players have mixed feelings"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Fast Company",
        "title": "Tennis influencers are causing disruptions at the US Open",
        "url": "https://urgent.news/2026/09/04/tennis-influencers-are-causing-disruptions-at-the-us-open",
        "published": "2026-09-04T15:15:00.000Z"
      },
      {
        "outlet": "Associated Press",
        "title": "The presence of influencers and tennis etiquette become hot topics at the US Open",
        "url": "https://urgent.news/2026/09/04/the-presence-of-influencers-and-tennis-etiquette-become-hot-topics-at-5595305",
        "published": "2026-09-04T16:23:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}