{
  "id": 5588272,
  "title": "Florida signs a multiyear deal with Ripple that includes cryptocurrency logos in the Swamp",
  "url": "https://urgent.news/2026/09/04/florida-signs-a-multiyear-deal-with-ripple-that-includes-5588272",
  "topic": "world",
  "section": "World",
  "published": "2026-09-04T15:23:02.000Z",
  "source": {
    "name": "Associated Press",
    "slug": "associated-press",
    "url": "https://apnews.com/article/florida-ripple-xrp-field-logos-e1f3a9de2c2915a5a8bfc57293ad74c5"
  },
  "original_language": "en",
  "account": "Gainesville, Fla. (AP) - The University of Florida has inked a multiyear agreement with Ripple, a provider of blockchain solutions, bringing in $5 million annually. The deal will see XRP logos appear on Florida Field, starting with the game against Florida Atlantic on Saturday. XRP enables quick, low-cost transactions. Athletic director Scott Stricklin expressed enthusiasm for the partnership, which aims to introduce XRP to fans and provide financial and technology education for student-athletes and the campus community. Ripple will also support traditional finance and digital asset education. Last year, Geico secured a $1 million deal to have its logo on Florida Field for the Gators' final two home games. The NCAA began allowing corporate ads on college fields in 2024, as universities face mounting financial challenges, with revenue sharing starting at $20.5 million in 2025 and expected to rise by at least 4% annually.",
  "summary": "GAINESVILLE, Fla. (AP) — Florida announced a multiyear sponsorship deal with Ripple on Friday that will generate $5 million annually by placing field logos in the Swamp, according to a…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Winnipeg Free Press",
        "title": "Florida signs a multiyear deal with Ripple that includes cryptocurrency logos in the Swamp",
        "url": "https://urgent.news/2026/09/04/florida-signs-a-multiyear-deal-with-ripple-that-includes",
        "published": "2026-09-04T13:57:40.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}