{
  "id": 5583076,
  "title": "How NBA 2K Became a Fashion Playground",
  "url": "https://urgent.news/2026/09/04/how-nba-2k-became-a-fashion-playground",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-04T15:00:36.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/briefings/sports/how-nba-2k-became-a-fashion-playground/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Coach, Bape, Hellstar and CeraVé are just some of the brands featured in NBA 2K27, the latest edition of the popular video game series. BoF spoke to Ronnie Singh, head of lifestyle and marketing for the game, about how it’s become a venue for brands large and small to connect with its large community of users and even trial new products.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}