{
  "id": 5565329,
  "title": "3 Questions That Reveal Whether Your Startup Idea Will Sell",
  "url": "https://urgent.news/2026/09/04/3-questions-that-reveal-whether-your-startup-idea-will-sell",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-04T13:28:35.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/lou-shipley/startup-idea-sell-business-plan-founder-strategy/91400716"
  },
  "original_language": "en",
  "account": null,
  "summary": "Most founders build their product and hope for sales. Here’s what to do instead.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}