{
  "id": 5558866,
  "title": "Back-to-school marketing is a mash up of AI tech and value messaging",
  "url": "https://urgent.news/2026/09/04/back-to-school-marketing-is-a-mash-up-of-ai-tech-and-value-messaging",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-04T13:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/back-to-school-marketing-is-a-mash-up-of-ai-tech-and-value-messaging/829626/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}