{
  "id": 55569,
  "title": "Sunday Reboot: Tons of money, but way more grief",
  "url": "https://urgent.news/2026/08/02/sunday-reboot-tons-of-money-but-way-more-grief",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-02T19:55:15.000Z",
  "source": {
    "name": "AppleInsider",
    "slug": "appleinsider",
    "url": "https://appleinsider.com/articles/26/08/02/sunday-reboot-tons-of-money-but-way-more-grief"
  },
  "original_language": "en",
  "account": "In the latest AppleInsider Sunday Reboot, despite Apple achieving record-breaking revenue in Q3 2026, it seems investors and analysts are not satisfied. The tech giant's annual revenue continued to climb, with a 16% increase year-over-year, but this hasn't been enough to keep Wall Street happy. After the results were released, Apple's stock price dropped within hours, from $338.45 to $308.03. This pattern has emerged nine times in a row, as the company's revenue consistently exceeds expectations.\n\nAnalysts are questioning Apple's performance, even though each unit earned billions. Goldman Sachs lowered its price target by $10, citing challenges in meeting demand. Cook defended the company's guidance, stating that the issue was due to strong demand rather than partner or supplier problems. Rosenblatt raised its price target by $24, but it's still below $300. The analysts argue that Apple's success is due to the iPhone 17's strong performance, making it difficult for the upcoming iPhone 18 to surpass it.\n\nMorgan Stanley also cut its price target, citing increased memory costs and slowing Services growth. They argue that the company's Services sector only grew by 12.7%, which is lower than their expectation of 14.6%. Morgan Stanley predicts Services will generate only $2.9 billion more in revenue next year, rather than the $4 billion they anticipated.\n\nJP Morgan followed suit, lowering its price target as well, citing supply constraints. However, they maintain that limited product availability will push revenue into later quarters, and that Services will continue to benefit the company. Despite the analysts' critiques, the investors seem to be overly critical of Apple's success, looking for any perceived faults to justify their investments. The Sunday Reboot highlights this seeming obsession with finding flaws in Apple's achievements.",
  "summary": "In this week's Sunday Reboot , despite Apple making more money than in any previous Q3, it's never enough to escape a beating from investors or analysts. Apple did really well in its financials, yet analysts and stockholders somehow think otherwise. Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}