{
  "id": 5499131,
  "title": "AI Is Making Reputation More Valuable Than Reach — Even in Real Estate",
  "url": "https://urgent.news/2026/09/04/ai-is-making-reputation-more-valuable-than-reach-even-in-real-estate",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-04T00:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/business-news/ai-is-making-reputation-more-valuable-than-reach-even-in-real-estate"
  },
  "original_language": "en",
  "account": null,
  "summary": "For decades, real estate rewarded whoever could get the most attention. Today, reputation is one of the industry's most valuable assets.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}