{
  "id": 5494711,
  "title": "Kinh Do sparks the Mid Autumn spirit across millions of Vietnamese homes",
  "url": "https://urgent.news/2026/09/04/kinh-do-sparks-the-mid-autumn-spirit-across-millions-of-vietnamese",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-04T04:17:09.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/kinh-do-sparks-the-mid-autumn-spirit-across-millions-of-vietnamese-homes-159986.html"
  },
  "original_language": "en",
  "account": "Kinh Do is the leading mooncake brand in Vietnam, chosen by millions of families for the Mid-Autumn Festival, according to market research by Worldpanel by Numerator Vietnam. The company introduced over 80 new products this year, catering to various segments, from premium gifting to traditional mooncakes. Despite rising costs, Kinh Do maintained its prices by an average of 2-3 percent, staying accessible to more families and businesses. Kinh Do's marketing director, Tran Thi Le Hang, emphasized the brand's trust and responsibility towards Vietnamese families since nearly 30 years. The brand is launching its largest-ever initiative, the 'Mid-Autumn Memory Museum,' to preserve Mid-Autumn memories and encourage consumers to share their own stories. Additionally, two sustainability awards recognize Mondelez Kinh Do Vietnam's commitment to responsible growth and community contributions.",
  "summary": "Kinh Do has recently launched its Mid Autumn 2026 campaign with a fresh creative direction connecting millions of families through quality products nationwide reach and a multi platform experience ecosystem that brings the festive spirit into modern life",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}