{
  "id": 5485752,
  "title": "Media agencies build audit tools to prevent AI agents from overcharging",
  "url": "https://urgent.news/2026/09/04/media-agencies-build-audit-tools-to-prevent-ai-agents-from",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-04T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media-buying/media-agencies-build-audit-tools-to-prevent-ai-agents-from-overcharging/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Media agencies are developing audit tools to prevent AI agents from overcharging as they integrate AI into their planning and buying practices. These tools aim to monitor AI technology used for audience targeting, campaign setup, and media execution, ensuring that agencies do not incur unexpected costs due to AI errors or inefficiencies. Jonathan Whiteside, global EVP of technology at Dept, highlighted the potential for AI tools to \"get out of control very, very quickly,\" underscoring the need for robust monitoring mechanisms.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}