{
  "id": 5465751,
  "title": "'Supermodel' bull sells for $420k, smashing Australian record",
  "url": "https://urgent.news/2026/09/04/supermodel-bull-sells-for-420k-smashing-australian-record",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-04T01:26:56.000Z",
  "source": {
    "name": "ABC News AU",
    "slug": "abc-news-au",
    "url": "https://www.abc.net.au/news/2026-09-04/millah-murrah-angus-bull-smashes-all-time-australian-record/107114760"
  },
  "original_language": "en",
  "account": "A Murrah bull bred in Central West NSW has shattered the Australian record for most expensive beef animal, selling for an astounding $420,000 at a Central West bull sale. The bull, named Millah Murrah Wyatt W50 in honor of the breeder's late father, has already attracted global interest in its genetics. This sale surpassed the previous breed record of $360,000 and the all-time beef animal record of $400,000, which was paid for a Wagyu heifer in 2022. The sale took place at Millah Murrah's annual sale near Bathurst, where the bull's exceptional qualities were evident to all present. Auctioneer Paul Dooley described the bull as \"outstanding and extremely hard to fault,\" and Thompson, the breeder, noted the bull's globally diverse and versatile gene pool. Millah Murrah retains a 20 percent share in the bull, and there is already significant interest in its semen from Australia, Canada, and the USA.",
  "summary": "The most expensive bull in Australian history has sold for the extraordinary price of $420,000, with both tears and champagne flowing after the emotional sale.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}