{
  "id": 5425141,
  "title": "Foldable iPhone Ultra projected to have an average cost of $2,550",
  "url": "https://urgent.news/2026/09/03/foldable-iphone-ultra-projected-to-have-an-average-cost-of-2-550",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-03T21:40:13.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/iphone-ultra-average-cost-idc-report"
  },
  "original_language": "en",
  "account": "Apple's upcoming foldable iPhone Ultra is anticipated to carry a high price tag, with an average selling price of $2,550 according to a new report by market intelligence firm International Data Corporation (IDC). This estimate suggests the device will be priced above $2,000 upon its launch, with higher-end models potentially reaching up to $3,000 depending on storage options. Despite the premium cost, IDC projects strong demand for the iPhone Ultra, with the company expecting to sell more than 17 million units by the end of 2027 and generate over $45.7 billion in revenue. Analysts believe Apple's entry into the foldable market could reverse a declining trend, accounting for nearly half of the global foldable market value and driving growth in the broader smartphone sector.",
  "summary": "Just how much will the foldable iPhone Ultra cost? A new report projects an average price of more than $2,500.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "iPhone Ultra price rumors — here's how much you can expect to pay for Apple’s first foldable",
        "url": "https://urgent.news/2026/09/03/iphone-ultra-price-rumors-heres-how-much-you-can-expect-to-pay-for",
        "published": "2026-09-03T04:30:00.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "Apple may have found room for MagSafe in its impossibly thin foldable iPhone",
        "url": "https://urgent.news/2026/09/03/apple-may-have-found-room-for-magsafe-in-its-impossibly-thin-foldable",
        "published": "2026-09-03T07:04:19.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Pixel 12 Pro Fold could copy iPhone Ultra tech for an almost crease-free display",
        "url": "https://urgent.news/2026/09/03/pixel-12-pro-fold-could-copy-iphone-ultra-tech-for-an-almost-crease",
        "published": "2026-09-03T07:31:49.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "TrendForce: for a 256GB iPhone Pro model, Q3 memory costs are forecast to be ~400% higher than a year prior but Apple won't pass on the full cost to customers (Ben Lovejoy/9to5Mac)",
        "url": "https://urgent.news/2026/09/03/trendforce-for-a-256gb-iphone-pro-model-q3-memory-costs-are-forecast",
        "published": "2026-09-03T12:25:01.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "Maxed-out iPhone Ultra likely to break the $3,000 mark",
        "url": "https://urgent.news/2026/09/03/maxed-out-iphone-ultra-likely-to-break-the-3-000-mark",
        "published": "2026-09-03T15:21:40.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}