{
  "id": 5421674,
  "title": "The Marketing Funnel Is Being Rewritten. Here’s How Transaction-Based Advertising Is Changing the Game.",
  "url": "https://urgent.news/2026/09/03/the-marketing-funnel-is-being-rewritten-heres-how-transaction-based",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T18:30:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/building-a-business/marketing/the-marketing-funnel-is-being-rewritten-heres-how-transaction-based-advertising-is-changing-the-game"
  },
  "original_language": "en",
  "account": null,
  "summary": "Here's how to navigate the $140B shift to transaction-based advertising.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}