{
  "id": 540132,
  "title": "What to expect at Apple September event — iPhone Ultra, iPhone 18 Pro, Apple Watch 12 and more",
  "url": "https://urgent.news/2026/08/11/what-to-expect-at-apple-september-event-iphone-ultra-iphone-18-pro",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-11T05:30:00.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/phones/iphones/what-to-expect-at-apple-september-event-iphone-ultra-iphone-18-pro-apple-watch-12-and-more"
  },
  "original_language": "en",
  "account": "Apple's annual September event is approaching, and this year's show could be its biggest yet. This event is expected to mark the debut of the foldable iPhone Ultra, the first of its kind. While the exact release date of the foldable remains unclear, all signs suggest an imminent reveal. Apple usually holds its iPhone launch event in the second week of September, but this year it's likely to be pushed back to September 9 due to Labor Day. Pre-orders for iPhones may also be delayed, opening on September 12 instead of the usual Friday. The iPhone 18 Pro and Pro Max are expected to be released alongside the Ultra, with potential hardware upgrades such as larger batteries, a variable aperture camera lens, and a range of new colors. The foldable iPhone Ultra is rumored to have a passport-shaped design, a 7.8-inch foldable display, and a 5.4-inch cover screen. It's expected to be the thinnest iPhone ever made, priced around $2,500 for the cheapest variant. As for wearables, Apple is expected to release the Apple Watch Series 12 and the Ultra 4, with minor upgrades focusing on performance and new health features. There may also be other products unveiled at the event, though details are scarce.",
  "summary": "Apple's September event is coming up fast, and here are all the biggest reveals we can expect — from Apple Watch 12 to iPhone 18 Pro and foldable iPhone Ultra.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "iPhone Ultra will have two features that ‘Pro’ users should love",
        "url": "https://urgent.news/2026/08/11/iphone-ultra-will-have-two-features-that-pro-users-should-love",
        "published": "2026-08-11T15:21:15.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}