{
  "id": 5368138,
  "title": "Disney Taps Xbox Exec Jennifer Creegan as First Marketing Tech and Operations Chief",
  "url": "https://urgent.news/2026/09/03/disney-taps-xbox-exec-jennifer-creegan-as-first-marketing-tech-and",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T17:00:14.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/disney-marketing-technology-jennifer-creegan-1236850561/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Disney has appointed Jennifer Creegan as its first head of marketing technology and operations. This newly created role is part of the company's enterprise marketing organization, led by chief marketing and brand officer Asad Ayaz.\n\nCreegan, formerly an Xbox executive, will join Disney on September 7. According to Disney, her role will involve partnering across various businesses, including film, television, streaming, sports, parks, games, and consumer products, as well as with technology and data teams.\n\nIn this position, Creegan will help equip teams with greater insight into fans, enable faster decision-making, and create new opportunities to drive growth and deepen engagement. Ayaz stated that Creegan's experience will help Disney bring fans closer to its brands and stories in fresh and unexpected ways.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "Disney Appoints Jennifer Creegan to New Head of Marketing Technology and Operations Role",
        "url": "https://urgent.news/2026/09/03/disney-appoints-jennifer-creegan-to-new-head-of-marketing-technology",
        "published": "2026-09-03T17:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}