{
  "id": 5366768,
  "title": "Disney Appoints Jennifer Creegan to New Head of Marketing Technology and Operations Role",
  "url": "https://urgent.news/2026/09/03/disney-appoints-jennifer-creegan-to-new-head-of-marketing-technology",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T17:00:00.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/industry-news/business/disney-head-of-marketing-technology-operations-jennifer-creegan/"
  },
  "original_language": "en",
  "account": "The Walt Disney Company has announced the appointment of Jennifer Creegan to the newly created position of Head of Marketing Technology and Operations. This role, set to commence on September 7, is part of the company's new enterprise marketing organization and will report directly to Asad Ayaz, Disney's Chief Marketing and Brand Officer. The appointment is a testament to Disney's ongoing efforts to enhance fan experience through technology-driven marketing.\n\nCreegan will serve as a key player in bridging Disney's various business sectors, including film and television, streaming services, sports, parks and experiences, games, and consumer products. Additionally, she will work closely with technology and data teams to foster innovation and expedite decision-making. Her role will empower teams with deeper insights into fan preferences, enabling quicker, more informed decisions and opening new avenues for growth and engagement.\n\nReflecting on the significance of her appointment, Asad Ayaz stated, \"There are more ways than ever to experience Disney today, and that gives us an incredible opportunity to bring fans closer to the brands and stories they love.\" He further highlighted Creegan's expertise in using technology and data to create innovative marketing strategies, which he believes would be instrumental in shaping Disney's future Marketing team.\n\nPreviously, Creegan spent over two decades at Microsoft, leading Strategy, Business Planning & Insights for Xbox. In this capacity, she played a pivotal role in shaping business strategies across product, content, and monetization, with a focus on making Xbox more player-centric. Her leadership was recognized when she was named to Adweek's 50 in 2023.",
  "summary": "The newly created position \"reflects the company’s continued focus on creating a more connected experience for fans” The post Disney Appoints Jennifer Creegan to New Head of Marketing Technology and Operations Role appeared first on TheWrap .",
  "key_points": [
    "Jennifer Creegan appointed as Head of Marketing Technology and Operations at Disney.",
    "Role starts September 7, reporting to Asad Ayaz.",
    "Creegan brings 20 years of experience from Microsoft to Disney."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Variety",
        "title": "Disney Taps Xbox Exec Jennifer Creegan as First Marketing Tech and Operations Chief",
        "url": "https://urgent.news/2026/09/03/disney-taps-xbox-exec-jennifer-creegan-as-first-marketing-tech-and",
        "published": "2026-09-03T17:00:14.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}