{
  "id": 5363215,
  "title": "Aditya Birla Group launches wires, cables business with ₹1,800 crore bet",
  "url": "https://urgent.news/2026/09/03/aditya-birla-group-launches-wires-cables-business-with-1-800-crore-bet",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-03T16:07:19.000Z",
  "source": {
    "name": "Business Standard IN",
    "slug": "business-standard-in",
    "url": "https://www.business-standard.com/companies/news/aditya-birla-group-launches-wires-cables-business-with-1-800-crore-bet-126090301541_1.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Backed by an investment of Rs 1,800 crore, Ultravolt will start at a pan-India scale and aims to reach over 100,000 retailers and 5,000 UltraTech outlets",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Economic Times",
        "title": "Aditya Birla launches Ultravolt with Rs 1,800 cr bet",
        "url": "https://urgent.news/2026/09/03/aditya-birla-launches-ultravolt-with-rs-1-800-cr-bet",
        "published": "2026-09-03T13:29:47.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}